Great businesses
can't be mass produced.

We pair fixed principles with flexible processes. We always advocate for honesty, transparency and a commitment to doing the right thing by employees and customers. We build methods and teams around each entrepreneur’s needs rather than selling a one-size fits all solution.

We’re only as good as our squad.

We pull together squads from a trusted network of experts that we’ve worked with for years, including offshore software engineers, investors and designers. That way entrepreneurs get only the people they need when they need them, without wasting time or money. The one constant in every client partnership is the leadership and attention of the founding partners, Matt and Jonah.

Matt Powell - Photo

Matt Powell is a technologist, a serial entrepreneur and an early-stage investor.

In his last full-time job Matt was Global Chief Technology Officer and Co-President at Kirshenbaum Bond Senecal, where he lead the design and development of BMWUSA.com, earning the number one ranking for an automotive website from JD Power. He also used his grasp of technology, human behavior and business operations to architect a reimagined retail experience for Puma, and to help companies like Apple, Dunkin Donuts, Google, Oral B and TE Connectivity find fresh ways of attracting and enchanting new, digitally-driven consumers.

Matt started building website when there was barely a web, selling them to companies via a stall in a mall. He taught himself to code in a variety of languages, and for some reason decided he needed to pick up forklift driver and pilot licenses as well.

He has a long history of entrepreneurialism having created ecommerce haberdasher Second Button and Ergo, a healthcare tech company. He recently worked as interim-COO of diversity and inclusion software provider Translator.

Matt has traveled all over the world. For his next adventure, he’s racing an auto-rickshaw across India with his business partner Jonah, who is somewhat skeptical about this endeavor, but going along for the bumpy ride. This is probably a metaphor.

Jonah Bloom - Photo

Jonah Bloom is a writer, strategist, and advisor.

Jonah started his career as a journalist, learning to analyze markets, spot cultural trends and understand and dissect businesses. He covered the printing and paper industries, finance, accounting, consulting, media and marketing in a period that culminated with an 8-year stint as editor-in-chief of Advertising Age.

Having digitized Ad Age during his tenure and covered the emergence of a flotilla of disruptive internet-based businesses, he saw the opportunity to build a new wave of web-first publications and struck out as an entrepreneur running Breaking Media, building brands that continue to thrive today such as Fashionista and DealBreaker.

In 2011 Jonah joined New York creative agency, Kirshenbaum Bond Senecal. There he used his experience analyzing human behavior, culture and technology to devise business, brand and digital strategies for a host of companies such as Allstate, Apple, Belvedere, BMW, Goldman Sachs, Harman, HomeGoods, Intel, Stanley Black & Decker, Vanguard and Windstream. As Global Chief Strategy Officer and co-President of KBS New York, Jonah was also a key member of the leadership team that grew KBS from 200 people to almost 1000.

Jonah studied Geography at Oxford University. He’s fascinated by the interaction between humans and their environment, and passionate about figuring out how we can be better stewards of this fragile rock. He also eats more than you would think was humanly possible.